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STAR WARS DOMINATES THE WORLD – AND THE BOX OFFICE

It is not just the Force that awakens with the forthcoming release of Star Wars: The Force Awakens. As Jakku might say: I love the way your foul little minds work” and that goes for both Disney and Lucasfilm, all ready for a galactic conquest not only for the global exhibition community but also the many businesses that will also earn revenue from the merchandising, and in due time, from the home entertainment release in all of its various incarnations. If you happen to live on planet Earth and are involved in social circles of any kind, online or in person, you have heard stories, too, and perhaps even shared a few of your own. The stories that people have been telling include where they were when they first saw a Star Wars movie, regardless of the episode, which characters they played in games with friends, which video game was the most or least fun, etc. and for many, how it impacted and influenced their lives. You get the idea. Coming in from a cave of wonders, it was an out-of-the-galaxy experience, a very positive one, as the movie was just different from anything most of us had seen. The phrase “May the force be with you” found its way into everyone’s lexicon and was often a parting phrase among friends and co-workers. While the movie will likely play in theaters for an extended period of time, I will be there early enough in the release to participate in the stories people will tell around the water cooler, the real one or the virtual water coolers of Facebook, Twitter and other social media sites. It was a long time ago…..you, know the rest of that phrase, but the influence endures. May the force be with you!


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